Journey with us to Phoenix, Arizona, where photographer Andrew Vanasse and myself ventured for a sun-soaked photoshoot of the latest Spring 2022 collection arrivals. While lookbook shoots may seem simple enough, many customers don’t realize just how many hours of concepting, planning and effort go into them (and after the fact as well). This one even involved a cross-country jaunt to the Sonoran desert, but hey, it was February and we weren’t complaining. With major, statement-making new pieces like the Mary Pendant and Metanoia Chain in the mix, we wanted a major shoot to showcase them in. Plus, where else were we going to photograph the new Phoenix Amulet Necklace than in Phoenix itself, right?
The earthy, bohemian vibe of an adobe house in Paradise Valley, on the outskirts of east Phoenix, provided just the right backdrop for the highly sculptural new wares. The scene we laid out had a look akin to an artist’s messy desert studio, and thus we mixed in an assortment of fruits and other (very) random foods for our still life shots - as if our artist had just plucked them off the table for a snack between working on her latest pieces. Fun side note here: I was also able to incorporate some of my family’s heirlooms into the pics too - including some handmade ceramic vessels and a driftwood mobile made by my late Great Aunt Susan. How special is that? Given the handmade nature of my jewelry - the Metanoia Chain alone took nearly 100 hours to make! - it all made sense together.
Another fun fact: I oftentimes find during photoshoots that, even with the concept nailed down before hand, themes present themselves on the fly. When that happens it’s best to go with it. That’s definitely what occurred here… Rather unintentionally, fish kept making their way into the photos. Don’t ask me why, but when selecting food for the shoot at the local grocery store, the fishmonger called to me, and once we arrived at the location, we stumbled upon some decorative terra cotta fish that just sort of fit the bill. So we went with it. Fish, after all, are said to symbolize rebirth, the higher self, prosperity, abundance and good luck, among other things. I took it as a good omen. And thus, I present to you: the making of “Pisces’ Studio,” a lookbook shot by Andrew Vanasse in creative collaboration with myself, with hand modeling by (my dear cousin) Alianna Martinez. Stay tuned for the final result, coming to the web soon!
XX,
Vanessa